No matter how rhapsodized is the “Equality of Women” or “Women Empowerment” in the articles written by wisest of men/women and policies made by wisest of politicians (However, ‘Politician’ is, I believe, only word in English which can not be qualified by “Wise”) the state of reasonable equality is still far, far away and an absolute equality is out of sight.
“Creating equal opportunities for women “will not happen in a fillip. Policy makers would have to sit with an open mind and think about it with equanimity. There are multiple instances such as the case of Lilly Ledbetter, an Alabama woman who lost a wage discrimination suit at the Supreme Court last year to the New Dell website for Women, Della, where it’s been visible that even though things have changed a lot still there are persisting issues with equality, issues with the “Concept of a Women”, surprisingly they are still perceived to be only Pink.
With time involvement of women in many social aspects other than cooking and home making has increased as a matter of fact US women donated more than $109 million to the presidential candidates this year which is 3 times the money that they contributed a couple of years ago. Now women are, at many places, in controlling positions, and with the rise of 21st century women, they have become an integral part of almost every activity, they are scientists, journalists, Presidents, CEOs and much more. Considering the analysis of US polls women were the ones who actually decided fate of the history changing presidential elections.
With all this don’t you think it is reasonable to demand for “Equality” a true one. I think that time has come when women can be seen in colors other than Pink as well.
Now coming to the latest sensation over Dell’s new website for Women “Della” which came across as condescending. I am not sure what DELL executives thought before launching this website when they should have targeted the smartest of tech-savvy women by telling them the good technical stuff about there products they chose to put a pink cover on the website and non tech technical tips for them. Quoting from an article from Forbes magazine:
“The question of "female-friendly" products and marketing is a complicated one. Perhaps where Dell went awry was in marketing down to women rather than passing along smart information that smart women really need--and want.”
Something did go wrong in understanding women. Isn’t it?
Now in these bad times when DELL is on the path of declaring a huge loss I do not think it is a great time to annoy there biggest consumers ( as a matter of fact women make 83% of all the consumer purchases ).
If it happened only to the DELL executives that they perceived women like that it is fine and definitely they have taken steps to make there situation better for themselves by making the website a little more informative (information about topics other than Yoga , cooking, calorie cutting and Home making) but I am afraid most of us take women as “PINK” always.
Policy makers may get the feeling of satiety by advocating equality in a press conference or in a public rally but basic social needs of a woman can not be fulfilled by words merely or girlish advertisements or products specially marketed for women. They need a voice, a real one, a representation, a sense of equality in all that we do; above all they need a new image “an equal perception of women”.
